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The
most cost effective & innovative way to reach customers.
Mobile phones: A revolutionary direct marketing tool.
Today, more than 8 million people are using mobile phones
in India. In all Indian states, the growth of mobile phones
has exceeded the growth of fixed lines, while the use of
text messages is growing exponentially.
Mobile
operators will provide an estimated 45 per cent of additional
telephone connections during the year. Cellular susbcribers
are expected to grow 80 per cent by the end of financial
year 2003 to touch 1.15 crore, up from 64 lakh subscribers
in fiscal 2002, according to an ICRA report on telecom industry.
This
would mean that cellular telephones would account for 20.5
per cent of the total telephone connections in India compared
to 14.4 per cent last year. However, the cellular density
would still remain a low 1.1 per cent comapred to the fixed
teledensity of 4.3 per cent. However, the report points
out that, growth in cellular telephony could vastly exceed
these projections, if the system of calling party pays is
implemented.
Just
for the record, new cellular connections comprised 34 per
cent of all telephone connections last fiscal and 22 per
cent during fiscal 2001.
Doing
some more crystal ball gazing, the ICRA report points out
that the cellular subscriber figure is expected to touch
three crore by 2005. At the same time, the fixed line network
is expected to expand to about six crore by 2005 from 3.84
crore lines by 2002.Revenue growth, however, will lag the
growth in susbcriptions.
Mobile phones offer a unique communication channel that
is:
» Direct
» Personalized
» Targeted
» Interactive
» 24hours a day, 7 days
a week
SMS is a powerful marketing tool which effectively targets
audiences who are difficult to reach through traditional
media channels.
Proven
Response:
Mobile Marketing campaigns achieve unprecedented response
levels unlike any other media channel. It is normal for
IndusMobile , on behalf of its clients, to receive response
rates of between 4 & 40%!
The smarter
way to approach the youth markets.
Companies with a market demographic that's a close fit with
those of today's wireless devices would definitely consider
wireless marketing and advertising. As was the case with
the Web, this category will broaden as wireless-device penetration
increases and its demographics begin to more closely mirror
those of the general population. But for now, wireless advertising
may already be a good fit for marketers looking to reach
a tech-savvy, professional, upscale, and predominantly male
market. People will do anything to get through to that critical
15-24 demographic. And then there's SMS, which is virtually
an open front door to the mobile-owning population online.
In
fact, the mobile youth craze across the Atlantic comes down
to 3 letters: SMS.
People
are going mobile with a technology that's turned into a
"huge, mass market phenomenon" among young people.
For
IndusMobile, the growing number of companies that want to
target the dangerously fickle 'youth' market have learnt
the hard way that young people don't click banner ads. Of
course, while the consensus appears to be these days that
no one clicks banner ads, the news on the SMS front appears
to be positively uplifting.
Interactivity
and business-to-one marketing are all the rage again as
brewers, nightclubs, and even the police use the 160 characters
available to them to do anything from plugging short notice
club specials to delivering discount coupons or entry.
But
in the area of youth marketing it is very much that next
thing that can steal a march for a business over its competitors,
because in a marketing sense being seen to be hip, is as
critical as being hip, even if you're not hip.
The
cut through is significant, the money figure you would have
to spend is less, it's the medium has a strong association
with this audience; the 16-25 has a strong propensity to
engage with SMS.
Why IndusMobile ?
A leader in mobile marketing, IndusMobile offers a one-stop
shop for all your m-marketing needs. IndusMobile has Indian
presence and can offer off the shelf mobile solutions to
enhance existing media campaigns.
»
Leader in mobile marketing
»
One-stop shop
»
Indian presence - Mumbai, Delhi, Banglore
»
Off-the-shelf mobile solutions
»
Profiled test bed of customers
»
One years experience
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