IndusMobile Product Promoter is a mobile marketing channel. It is a service that is at its best in product launches and promotions. This service reaches the most active, early adopter mobile subscribers of the target group. Product Promoter is especially suitable for the marketing of consumer products, thanks to its ease of use and its flexible format. For example, in music CD promotions, IndusMobile Product Promoter has proved unbeatable.

The required customer registrations and product orders can be realized through three types of channel: Web, SMS and WAP. The content delivered to customers can be anything from text messages, ring tones and logos, to e-coupons - or even a combination of smart messaging types that is greater than the sum of its parts.

IndusMobile Product Promoter is a new route to successful product marketing. It can be used as a powerful tool for the quantitative analysis of marketing. With Product Promoter, the customer can get concrete data on the success of a campaign. The service produces comprehensive on-line reports on total campaign effectiveness and functionality. In addition, the selected target groups' activity in using the service can be monitored via campaign registrations.

Mobile channels guarantee that the target group is reached in an effective and focused way. The mobile phone acts as the personal communication channel of the end-user. Premium-rate pricing makes it possible to bring in extra profit during the campaign.