Mobile Service Marketer is an SMS-based marketing service that increases the use of the mobile services being advertised, thereby raising the revenue they bring in. For the service providers, Mobile Service Marketer is a useful advertising solution that respects the privacy of the mobile users. Using the Mobile Service Marketer Service has proved to be an excellent experience. Typically, the payback time is only a couple of weeks. A good example of using Mobile Service Marketer is a logo ad service: when the customers download ring tones or logos, other logos can be offered to them.

Mobile Service Marketer is suitable for mobile portals offering pull/push services, for mobile service providers, and also for mobile communication companies providing value-added services. Also, for portals offering ring tones and operator logos, IndusMobile can provide real surplus value.

Mobile Service Marketer considerably increases the use of new and existing mobile services, and can be used to even out seasonal fluctuations in the level of service usage. Launching of new mobile services can be done faster, and heavy investments are not required, thanks to the service format in which the Mobile Service Marketer is delivered. During the campaign execution period, the customers receive weekly summary reports on the changes in the level of service usage. The shortness of the payback time is unparalleled. Mobile Service Marketer decreases the costs of advertising (CPM) radically, and the effectiveness of the campaign is easy to verify. The end results speak for themselves.