IndusMobile Mobile Information Channel is an information distribution channel for those mobile phone users having a specific user profile. The end-users register to the channel because the information they can get from it is especially interesting to them. After the registration, the mobile phone users receive a pre-defined amount of information on their mobile devices for a certain time. Mobile Information Channel can also include advertising, in which case the campaign can be financed purely by advertising income.

A good example of the Mobile Information Channel is a 2-month service targeted at people interested in cricket. The registered users receive both useful cricketing information and advertisements for cricket equipment on their mobile devices. In addition, the cricket target group receives SMS messages on competitions and other interactive mobile services.

Mobile Information Channel is suitable for mobile service providers and Internet portals, for mobile communications companies offering value-added services, and for application service providers. This service is particularly suited to obtaining new customers. The existing customers' loyalty towards the service provider is noticeably increased. By obtaining customers with a certain profile, Mobile Information Channel makes it possible to obtain revenue from selling targeted ad space.

Mobile Information Channel has a positive effect on the number of channel users. During the campaign period, it is also possible to arrange opinion polls via mobile phones, and to carry out detailed classification of the answers received from end-users. In addition, IndusMobile can provide billing information.