3. IndusMobile launches SMSMAP, a turn-key solution platform for mobile advertising.

2. IndusMobile - everyone's ideal shopping partner.

1. IndusMobile launches new way of shopping - get great bargains by mobile phone.

IndusMobile launches SMSMAP, a turn-key solution platform for mobile advertising.
10th October 2001

IndusMobile has today officially launched SMSMAP, the Smart Mobile Advertisement Server for wireless network operators and service providers. The product is the first to be publicly released from IndusMobile's line of robust and scalable back-end software platforms for mobile e-commerce.  
 
Mobile Internet analysts predict the revenues from mobile advertising and marketing to top $1 Billion already next year, due to the fact that there are 350 Million existing "ad-enabled" mobile handset users out there and the number of WAP-devices is increasing rapidly, too. By 2003, mobile advertising will surpass online advertising revenues.  
 
"Mobile Advertising market will grow extremely fast within the next 18 months. It will do to value-added services what the web did to the Internet" comments C K Mishra, Director of IndusMobile. "We are proud to launch SMSMAP at this point of time, when the market has not yet taken off as analysts except. We are ready for the heat when it hits us."  
 
IndusMobile's SMSMAP is a carrier grade solution enabling operators and service providers to send advertisements to mobile handsets in their network. SMSMAP supports direct advertisements or sponsored content and rich media such as ring tones as the mobile media. The solution incorporates push and pull technology, advanced reporting and campaign management. With SMSMAP operator or service provider can ensure advertisers to reach their target audience.  
 
IndusMobile Communications develops and sells mobile e-commerce software technology and related value-added services enabling smart mobile advertising. The company founders have professional backgrounds in mobile Internet service development, wireless technology and online marketing and entertainment. IndusMobile's strategy is to become market leader and increase our network of partners both in the India and in Asia.  

About IndusMobile

To find out more about IndusMobile, just visit www.IndusMobile.com

IndusMobile - everyone's ideal shopping partner 1st October 2001

IndusMobile, the first m-commerce retailer, is now offering its unique suite of mobile shopping applications to partner companies. IndusMobile is the easiest way to buy CDs, DVDs, videos, books and software games by text message (SMS), and now other companies can bring the service to their users, using IndusMobile as an Application Service Provider.

"IndusMobile is delivering m-commerce right now, and we're expanding our partner programme to allow telcos and others to offer our shopping applications to their customers," comments Vishal Sharma, responsible for business development at IndusMobile.

IndusMobile's proprietary technology makes mobile shopping simple. Shopping with IndusMobile is easy - you just send a text message describing what you want to buy, and a few seconds later the price comes back as another text message. If you want to buy, you just reply to the message and follow the instructions on the screen.

"We've already worked with a number of partners, including one of the India's largest telcos, and we are set to expand both in the India and Asia. Our SMS shopping product is the first of many offerings - we're rapidly adding new platforms to support the demands of our partners and customers," adds vishal.

About IndusMobile

To find out more about IndusMobile, just visit www.IndusMobile.com

IndusMobile launches new way of shopping - get great bargains by mobile phone
1st October 2001

IndusMobile, the first m-commerce retailer, has launched a new way of shopping. Those buying CDs, DVDs, videos, books and software games now need look no further than their mobile phone for great prices and rapid delivery.

With a range of over 200,000 items, most of them available for delivery in 2-4 days, IndusMobile offers a huge choice and since it utilises widely available text messaging (SMS) technology, almost all of the UK's 37 million mobile phone users can save money by shopping with IndusMobile.

When it launched in October 2001, IndusMobile offered books and CDs through a barcode based system. Now, however, you don't need to have the barcode to hand, because IndusMobile's unique software can accept a simple description of whatever you want to buy.

"We've really made shopping simple," comments IndusMobile's C K Mishra. "When you hear a song on the radio or a friend recommends a book to you as a great read, just grab your mobile phone and request it from IndusMobile. We send you a price for the item and you can buy it there and then," he adds.

As an example, someone who wants to buy Coldplay's Parachutes CD can send a text message to IndusMobile on 07970 705 705 as follows:

Parachutes by Coldplay on CD

Within a few seconds, they'll receive a text message reply:

We found the CD Parachutes by Coldplay for 9.99 (4.00 off RRP!). Free delivery within 2-4 days. Reply BUY or HELP

To buy they simply follow the on-screen instructions.

Other examples of shopping messages:

Return of the Naked Chef book by Jamie Oliver
Mission Impossible 2 on DVD
Driver 2 for PlayStation
Video East is East

"On most purchases IndusMobile customers save over 30% on the recommended retail price. IndusMobile's growing fast - the combination of big savings and the convenience of being able to shop anywhere, even on a bus or from your sofa, means that we're attracting new shoppers every day," adds C K Mishra.

About IndusMobile

To find out more about IndusMobile, just visit www.IndusMobile.com