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FAQ's

What is changing in the marketing world?

Why do you need wireless marketing?

Which kind of business applications would require wireless communications?

How would my customers benefit from wireless marketing? 

What is GSM? What is a GSM Network?

So, is GSM to remain the standard for SMS communication?


What is this technology we're talking about?

Why SMS for wireless Marketing?

Will the platform work with even on WAP phones?


How does a mobile device have enough room to store information?

Isn't writing messages on a mobile device (like a phone) difficult?

How long is the integration time?

Can any mobile phones receive messages sent through the IndusMobile’s network?

Can I receive Hindi or any other Indian Language text on my mobile phone?

Who sends out the newsletters - do I have to call a IndusMobile Rep every time?

What guarantees do you need in terms of number of subscribers?

How will you get information of our subscribers that we do not currently have - pager/ phone numbers, etc.?

Can I see the information we've collected about our users?

Who else can see this data?

Where do you put the IndusMobile branding - is it on every message?

Why working with IndusMobile?

What differentiates your offering from that of the other wireless vendors?

How can I learn more about IndusMobile?

What is changing in the marketing world?
Companies have realised that they cannot depend on any one single marketing media to reach out to their customers. New media is not regarded as a replacement for existing marketing channels but complements traditional media and makes it more effective.

Marketing activities are more focused towards location, relevance and context of the communication to the target market. Permission based marketing and community building has become much more important.

Every customer is important today and there is a need for companies to reach out via multiple channels. Measuring media effectiveness has been traditionally difficult but complementing marketing campaigns with powerful media like text messaging and SMS have generated spectacular response and recall rates for campaigns.

Why do you need wireless marketing?
There are over
8 million people are using mobile phones in India. Text and SMS is the language of today's youth. Its adoption amongst older users is fast growing and will continue to grow as mobile media becomes richer and more user friendly.

Traditional media is highly expensive and may have decreasing effectiveness if not complemented with new media. There has been an explosion of new TV Channels, Radio and Publications in the past few years. How do marketers decide which is the best media on its own? The fact is that there is no independent solution, which may be able to address all your customers.

Wireless Marketing helps you to reach your customers on the most widely available mobile device, the mobile phone. Wireless Marketing is highly interactive, as it not only helps you in reaching out to your customers but also initiates an interactive dialogue with helps in building relationships.

If you want to create a long-term relationship with your customers and build communities, which will give you valuable feedback on your marketing proposition, it is important to be a pioneer in wireless marketing. Wireless Marketing needs to be fun and relevant to customers, which makes it even more effective than other media.

The cost of reaching out to customers via wireless marketing is much lower than traditional media. You can reach out to a wider audience, get better response and save money by wireless marketing.

As wireless marketing is strictly permission based it is important for you to build permission a based mobile database today by wireless marketing and be ahead of your competitors.

Which kind of business applications would require wireless communications?
The SMSMAP Platform can be implemented in many different business applications including:

Financial Services Providers - The SMSMAP Platform allows end-users to be notified of time-critical information. They can receive an alert when an account balance reaches a minimum threshold, the value of their portfolio changes or a transaction has been executed on their behalf. 

Internet Portals – The platform unites different content sources, allowing end-users to define what is important and how they want to be notified. End-users can receive daily news summaries based on their personal preferences that link back them to the customer site, increasing visits and site stickiness.

eCommerce Providers – The SMSMAP Platform allows end-users to be notified as soon as something of interest becomes available on the customer site - from concert tickets for a favorite band to airline tickets that meet a price point.

Enterprises – The SMSMAP Platform has applications for the Intranet, Extranet and Internet. Inform employees of critical competitive intelligence information, alert suppliers of low inventory or notify users of new product upgrades. 

How would my customers benefit from wireless marketing? 

Extend value proposition – Customers leverage their current online shopping experience in the mobile world, which extends their value proposition and relationship with end-users through personalized and timely push-based services.

Context-based services - Enable context-based services to end-users by integrating offline stimuli such as a printed catalog or advertising promotion with the mobile Internet, providing the capability for the buyer to pull an offer to their mobile device at “point-of-exposure” and complete a purchase. 

Convenient access - Facilitate quick find-and-buy mobile shopping by providing the buyer with convenient access to product and service information that enhances decision-making and leads to a purchase.

Secure purchasing - Ensure secure purchasing whenever it is wanted, wherever the buyer is - making it easy and convenient for end-users to complete a transaction and for sellers to get paid.

Expanded reach – Enables sellers to drive sales by extending their “storefront”. This offers convenient access to products or services, and secure purchasing and payment capabilities - whenever the end-user wants, wherever they are - while making the experience convenient, easy and enjoyable. 

Personalized and customized – An adaptable platform that allows customers to present branded functionality and features tailored to their demands. The secure payment technologies, commerce actionable alerts, and mobile shopping applications can be completely customized and branded for any business opportunity.

What is GSM? What is a GSM Network?
GSM stands for Global Systems for Mobile Communication. SMS resides on GSM networks for SMS communication.

Back in the early 1980's, analog cellular telephone systems were growing rapidly in Europe. Each country started developing it's own system. These systems were incompatible with everyone else's equipment and operation. It was not a good situation. For one, mobile equipment was limited to limited to their national boundaries. Thus, markets were limited for each type of equipment.

The Europeans realized this early on, and created a group to propose a new, universal system. This new universal system became GSM. Eventually commercial services became available in the early 1990's and GSM networks have spread worldwide.

GSM is a digital system, which is what allows SMS features to exist. Most countries use the GSM standard -- the United States is one of the few countries to favor use of CDMA and TDMA standards over GSM (though there are GSM networks throughout the US). CDMA and TDMA allow extremely limited SMS capabilities.

GSM allows for messages to be sent from point-to-point, or in a cell-broadcast mode (point-to-omnipoint).

So, is GSM to remain the standard for SMS communication?

Probably not. The world requires more and more Internet functionality from their mobile devices. And GSM, in all its complexity, is having a hard time keeping up. GSM was never designed to service text information, let alone large amounts of text such that the wireless Internet would provide. Using GSM for anything more than SMS would become a slow and cumbersome method.
With that said, it seems that GPRS (General Packet Radio Service) is being touted as the new best thing. GPRS would allow the sending of Internet information through mobile devices at a high speed. Experts believe that GPRS will be capable of delivering information at a speed of up to 100,000 bits per second.

Currently, GSM can deliver information at a speed of 9,600 bits per second.

What is this technology we're talking about?
Today, technology is moving towards the future of the wireless web. Mobile devices such as palmtops, handhelds, and cellular phones are becoming all the rage. People want these devices to do everything from access their e-mail accounts, to utilize the Internet, to access personal and corporate information. One type of service that is available is a technology called SMS (Short Messaging Service). SMS is the technology that allows text messages to be received and sent over mobile devices.

Why SMS for wireless Marketing?
For one, it's an alternate way of communication. For another, SMS is cheaper than voice, and for receiving a message, you don't pay anything. Also, SMS messages can be far pithier than voice conversation. It's also non-interfering, in the sense that you don't have to interrupt your work to receive a message-you can receive a message even while you're talking over the cell phone-and reply to it at your convenience. And finally, you could easily multitask with SMS-do something else even while you are punching out your SMS message, something you can't easily do while on a voice call.


Will the platform work with even on WAP phones?
Yes, IndusMobile has developed a SMS Styler which recognizes hardware used to access the service and optimises the configuration for each device.

How does a mobile device have enough room to store information?
Most mobile devices can be fitted with SIM (Subscriber Identification Module) cards. These are plastic cards that, when placed in the back of a mobile device, store various types of information.

Isn't writing messages on a mobile device (like a phone) difficult?
You might be thinking that typing on a miniature telephone keypad is hard, even for nimble little fingers. Well, most devices contain 'predictive input', a sort of software that allows the device to guess what you are writing and try to finish the word for you. Besides, most people abbreviate their words anyway. Unless you're not trying to write a novel on your phone you should have no problems.

How long is the integration time?
About 5 minutes. Sign up, get your user name and password to access your secure network, and its done.

Can any mobile phones receive messages sent through the IndusMobile’s network?
Yes, thanks to its direct connections with GSM carriers, IndusMobile can guarantee that any GSM phone can received SMS messages (text or binary messages). These direct connections guarantee not only that the end user will get his message but that he will get it instantaneously.

Can I receive Hindi or any other Indian Language text on my mobile phone?
No. At present you can only send text messages in English. But IndusMobile is working on implementing this feature in its messaging hub, in line with the GSM standard, allowing the reception and transmission of 70 complex characters.

Who sends out the newsletters - do I have to call a IndusMobile Rep every time?
You send out the wireless messages whenever you want. Using our Web-Based tool, you can write and schedule your messages to go out automatically, or schedule them for a future date and time.

What guarantees do you need in terms of number of subscribers?
Our wireless communications program is geared towards all sized companies. If you only want to send out 75 messages a month to your users, you are allowed.

How will you get information of our subscribers that we do not currently have - pager/ phone numbers, etc.?
We put the technology on your website. Your users would then enter their information.

Can I see the information we've collected about our users?
Yes. It's your information. You use this info to send targeted and relevant content to your users.

Who else can see this data?
No one. Its yours. We do not sell, share, or market to your users.

Where do you put the IndusMobile branding - is it on every message?
No. Our logo is on the sign up box on your website. If you don't want our branding on your site we can private label the technology for you.

Why working with IndusMobile?
Because IndusMobile ensures:
The best worldwide coverage to reach your customers.
The best quality of services for the implementation of your wireless services (Service Level Agreement).
A complete transparency in regard of your customers or competitors.
The support of expert people in the development of your m-commerce solutions.
The guarantee to select future-proof technologies.

What differentiates your offering from that of the other wireless vendors?
We believe that unification of wireless access and personalization is absolutely necessary to achieve success in the mobile world because of three reasons:

1. The high cost of accessing wireless data
2. Bandwidth constraints that slow download and upload speed
3. The limited user interface (small screen size) of wireless Internet devices

These limitations of the mobile world mean that relevant information must be readily accessible. IndusMobile differentiates itself by providing a unique combination of instant mobilization and next-generation personalization.

How can I learn more about IndusMobile?
IndusMobile representatives are available to discuss unique customer needs and recommend the best solution for your business. If you have a specific question about an IndusMobile Solution, please feel free to contact us.
For information about service
info@IndusMobile.com

 
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IndusMobile representatives are available to discuss unique customer needs and recommend the best solution for your business. For any information about service mail us at info@IndusMobile.com

 
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