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What
is changing in the marketing world?
Why do you need wireless marketing?
Which kind of business applications would
require wireless communications?
How would my customers benefit from
wireless marketing?
What is GSM? What is a GSM Network?
So, is GSM to remain the standard for SMS communication?
What is this technology we're talking about?
Why SMS for wireless Marketing?
Will the platform work with even on WAP phones?
How does a mobile device have enough room
to store information?
Isn't writing messages on a mobile device
(like a phone) difficult?
How
long is the integration time?
Can any mobile phones receive messages
sent through the IndusMobile’s network?
Can I receive Hindi or any other Indian
Language text on my mobile phone?
Who sends out the newsletters - do
I have to call a IndusMobile Rep every time?
What guarantees do you need in terms
of number of subscribers?
How will you get information of our subscribers
that we do not currently have - pager/ phone numbers, etc.?
Can I see the information we've collected
about our users?
Who else can see this data?
Where do you put the IndusMobile branding
- is it on every message?
Why working with IndusMobile?
What differentiates your offering from that
of the other wireless vendors?
How
can I learn more about IndusMobile?
What is changing in the marketing
world?
Companies have realised that they cannot depend on any
one single marketing media to reach out to their customers.
New media is not regarded as a replacement for existing
marketing channels but complements traditional media and
makes it more effective.
Marketing activities are more focused towards location,
relevance and context of the communication to the target
market. Permission based marketing and community building
has become much more important.
Every customer is important today and there is a need for
companies to reach out via multiple channels. Measuring
media effectiveness has been traditionally difficult but
complementing marketing campaigns with powerful media like
text messaging and SMS have generated spectacular response
and recall rates for campaigns.
Why do you need wireless marketing?
There are over 8
million people are using mobile phones in India.
Text and SMS is the language of today's youth. Its adoption
amongst older users is fast growing and will continue to
grow as mobile media becomes richer and more user friendly.
Traditional
media is highly expensive and may have decreasing effectiveness
if not complemented with new media. There has been an explosion
of new TV Channels, Radio and Publications in the past few
years. How do marketers decide which is the best media on
its own? The fact is that there is no independent solution,
which may be able to address all your customers.
Wireless
Marketing helps you to reach your customers on the most
widely available mobile device, the mobile phone. Wireless
Marketing is highly interactive, as it not only helps you
in reaching out to your customers but also initiates an
interactive dialogue with helps in building relationships.
If
you want to create a long-term relationship with your customers
and build communities, which will give you valuable feedback
on your marketing proposition, it is important to be a pioneer
in wireless marketing. Wireless Marketing needs to be fun
and relevant to customers, which makes it even more effective
than other media.
The
cost of reaching out to customers via wireless marketing
is much lower than traditional media. You can reach out
to a wider audience, get better response and save money
by wireless marketing.
As
wireless marketing is strictly permission based it is important
for you to build permission a based mobile database today
by wireless marketing and be ahead of your competitors.
Which
kind of business applications would require wireless communications?
The SMSMAP
Platform can be implemented in many different business applications
including:
Financial Services Providers - The SMSMAP
Platform allows end-users to be notified of time-critical
information. They can receive an alert when an account balance
reaches a minimum threshold, the value of their portfolio
changes or a transaction has been executed on their behalf.
Internet Portals – The platform unites different
content sources, allowing end-users to define what is important
and how they want to be notified. End-users can receive
daily news summaries based on their personal preferences
that link back them to the customer site, increasing visits
and site stickiness.
eCommerce Providers – The SMSMAP
Platform allows end-users to be notified as soon as something
of interest becomes available on the customer site - from
concert tickets for a favorite band to airline tickets that
meet a price point.
Enterprises – The SMSMAP
Platform has applications for the Intranet, Extranet and
Internet. Inform employees of critical competitive intelligence
information, alert suppliers of low inventory or notify
users of new product upgrades.
How would my customers benefit
from wireless marketing?
Extend
value proposition – Customers
leverage their current online shopping experience in the
mobile world, which extends their value proposition and
relationship with end-users through personalized and timely
push-based services.
Context-based
services - Enable context-based services to end-users
by integrating offline stimuli such as a printed catalog
or advertising promotion with the mobile Internet, providing
the capability for the buyer to pull an offer to their mobile
device at “point-of-exposure” and complete a purchase.
Convenient
access - Facilitate quick find-and-buy mobile shopping
by providing the buyer with convenient access to product
and service information that enhances decision-making and
leads to a purchase.
Secure
purchasing - Ensure secure purchasing whenever it is
wanted, wherever the buyer is - making it easy and convenient
for end-users to complete a transaction and for sellers
to get paid.
Expanded
reach – Enables sellers to drive sales by extending
their “storefront”. This offers convenient access to products
or services, and secure purchasing and payment capabilities
- whenever the end-user wants, wherever they are - while
making the experience convenient, easy and enjoyable.
Personalized
and customized – An adaptable platform that allows customers
to present branded functionality and features tailored to
their demands. The secure payment technologies, commerce
actionable alerts, and mobile shopping applications can
be completely customized and branded for any business opportunity.
What is GSM? What is a GSM Network?
GSM stands for Global Systems for Mobile Communication.
SMS resides on GSM networks for SMS communication.
Back in the early 1980's, analog cellular telephone systems
were growing rapidly in Europe. Each country started developing
it's own system. These systems were incompatible with everyone
else's equipment and operation. It was not a good situation.
For one, mobile equipment was limited to limited to their
national boundaries. Thus, markets were limited for each
type of equipment.
The Europeans realized this early on, and created a group
to propose a new, universal system. This new universal system
became GSM. Eventually commercial services became available
in the early 1990's and GSM networks have spread worldwide.
GSM is a digital system, which is what allows SMS features
to exist. Most countries use the GSM standard -- the United
States is one of the few countries to favor use of CDMA
and TDMA standards over GSM (though there are GSM networks
throughout the US). CDMA and TDMA allow extremely limited
SMS capabilities.
GSM allows for messages to be sent from point-to-point,
or in a cell-broadcast mode (point-to-omnipoint).
So, is GSM to remain the standard for
SMS communication?
Probably not. The world requires more and more Internet
functionality from their mobile devices. And GSM, in all
its complexity, is having a hard time keeping up. GSM was
never designed to service text information, let alone large
amounts of text such that the wireless Internet would provide.
Using GSM for anything more than SMS would become a slow
and cumbersome method.
With that said, it seems that GPRS (General Packet Radio
Service) is being touted as the new best thing. GPRS would
allow the sending of Internet information through mobile
devices at a high speed. Experts believe that GPRS will
be capable of delivering information at a speed of up to
100,000 bits per second.
Currently, GSM can deliver information at a speed of 9,600
bits per second.
What is this technology we're talking
about?
Today, technology is moving towards the future of the wireless
web. Mobile devices such as palmtops, handhelds, and cellular
phones are becoming all the rage. People want these devices
to do everything from access their e-mail accounts, to utilize
the Internet, to access personal and corporate information.
One type of service that is available is a technology called
SMS (Short Messaging Service). SMS is the technology that
allows text messages to be received and sent over mobile
devices.
Why
SMS for wireless Marketing?
For one, it's an alternate way of communication. For
another, SMS is cheaper than voice, and for receiving a
message, you don't pay anything. Also, SMS messages can
be far pithier than voice conversation. It's also non-interfering,
in the sense that you don't have to interrupt your work
to receive a message-you can receive a message even while
you're talking over the cell phone-and reply to it at your
convenience. And finally, you could easily multitask with
SMS-do something else even while you are punching out your
SMS message, something you can't easily do while on a voice
call.
Will the platform work with even on
WAP phones?
Yes,
IndusMobile has developed a SMS Styler which recognizes
hardware used to access the service and optimises the configuration
for each device.
How does a mobile device have enough
room to store information?
Most mobile devices can be fitted with SIM (Subscriber Identification
Module) cards. These are plastic cards that, when placed
in the back of a mobile device, store various types of information.
Isn't writing messages on a mobile
device (like a phone) difficult?
You might be thinking that typing on a miniature telephone
keypad is hard, even for nimble little fingers. Well, most
devices contain 'predictive input', a sort of software that
allows the device to guess what you are writing and try
to finish the word for you. Besides, most people abbreviate
their words anyway. Unless you're not trying to write a
novel on your phone you should have no problems.
How
long is the integration time?
About 5 minutes. Sign up, get your user name and password
to access your secure network, and its done.
Can any mobile phones receive messages
sent through the IndusMobile’s network?
Yes, thanks to its direct connections with GSM carriers,
IndusMobile can guarantee that any GSM phone can received
SMS messages (text or binary messages). These direct connections
guarantee not only that the end user will get his message
but that he will get it instantaneously.
Can I receive Hindi or any other Indian
Language text on my mobile phone?
No. At present you can only send text messages in English.
But IndusMobile is working on implementing this feature
in its messaging hub, in line with the GSM standard, allowing
the reception and transmission of 70 complex characters.
Who sends out the newsletters
- do I have to call a IndusMobile Rep every time?
You send out the wireless messages whenever
you want. Using our Web-Based tool, you can write
and schedule your messages to go out automatically, or schedule
them for a future date and time.
What guarantees do you need
in terms of number of subscribers?
Our wireless communications program is geared towards
all sized companies. If you only want to send out 75 messages
a month to your users, you are allowed.
How will you get information of
our subscribers that we do not currently have - pager/ phone
numbers, etc.?
We put the technology on your website. Your users would
then enter their information.
Can I see the information we've
collected about our users?
Yes. It's your information. You use this info to send
targeted and relevant content to your users.
Who else can see this data?
No one. Its yours. We do not sell, share, or market
to your users.
Where do you put the IndusMobile
branding - is it on every message?
No. Our logo is on the sign up box on your website.
If you don't want our branding on your site we can private
label the technology for you.
Why working with IndusMobile?
Because IndusMobile ensures:
The best worldwide coverage to reach your customers.
The best quality of services for the implementation of your
wireless services (Service Level Agreement).
A complete transparency in regard of your customers or competitors.
The support of expert people in the development of your
m-commerce solutions.
The guarantee to select future-proof technologies.
What differentiates your offering
from that of the other wireless vendors?
We
believe that unification of wireless access and personalization
is absolutely necessary to achieve success in the mobile
world because of three reasons:
1.
The high cost of accessing wireless data
2. Bandwidth constraints that slow download and upload speed
3. The limited user interface (small screen size) of wireless
Internet devices
These
limitations of the mobile world mean that relevant information
must be readily accessible. IndusMobile differentiates itself
by providing a unique combination of instant mobilization
and next-generation personalization.
How
can I learn more about IndusMobile?
IndusMobile representatives are available to discuss unique
customer needs and recommend the best solution for your
business. If you have a specific question about an IndusMobile
Solution, please feel free to contact
us. For information about service info@IndusMobile.com
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